Negative SEO was not known before now as there was hardly anything that a third party could do in terms of backlinks to negatively affect the rankings of any website on the internet. This is unfortunately no longer the case, as you can now damage your website’s reputation by building backlinks of either low quality or backlinks at an unacceptable pace which could result in your website attracting a penalty from popular search engines, especially Google which would result in loss of rankings on a permanent basis.
You will never be able to rank your website for any of your keywords if you are not careful about negative SEO. This makes it even more important that when you are choosing a provider of affordable seo services for your website, that you choose wisely. Ask a search engine optimization company for proofs of their latest rank improvements so that you can verify their credibility.
When dealing with SEO companies, it is very important for you to check with them what exactly they would be doing to your website. Learn about the type of backlinks that they would be building for you to make sure that they will not be using questionable tactics. In short, you have to work hard to ensure you do not carry out a negative SEO on your own website.